For purposes of the content analysis, intercourse had been thought as any depiction of intercourse

Only a few product that has been taped had been coded. As our focus ended up being on scripted development, we excluded news that is daily, game shows, sports programs and occasions, and paid development, along with all kinds of commercials along with other promotions ( ag e.g., teasers for community programs). Although music videos had been taped, these people were coded and analyzed individually for their unique traits and are also maybe perhaps not reported right here. The analyses provided in this paper, nevertheless, do through the nonmusic video clip programming from cable music activity channels including talk programs, variety/comedy shows, and truth shows. In addition, suggests that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eliminated through the sample.

The last test for the 2001 2002 season contains 1,276 unique program episodes, whereas the ultimate test when it comes to 2002 2003 period included 1,439 unique system episodes. The test for the second content analysis ended up being notably bigger than the initial 12 months’s test once we made a concerted work in year 2 to make sure that we had three episodes of each and every nonsyndicated series. Despite strict adherence to your sampling plan, extra taping had been needed whenever, for instance, brand brand new programs joined the autumn lineup following the start of year to replace for cancelled programs or once the time and time slot for a string had been changed.


The codebook for the bigger research had been based considerably in the factors produced by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted when it comes to Kaiser Family Foundation. We created extra things, including those on exact exact exact same intercourse sexual behavior and sexual talk pertaining to nonheterosexuals. As opposed to Kunkel and peers, whom utilized the scene because the unit that is primary of, our content analyses involved coding for intimate content in 2 minute periods of system time. Because scenes differ dramatically in total and, hence, try not to offer a continuing device of measure to make evaluations across programs, we utilized a coding that is standard according to time. Coding news development in designated time periods has been utilized usually by other scientists conducting content analyses across different system genres including movies, soap operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes of the content analysis, intercourse ended up being thought as any depiction of sex, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual messages pertaining to love and relationships, that have been perhaps maybe perhaps not fucking pregnant wife coded. For instance, a declaration such as “Everyone loves my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Exact Same intercourse behavior that is sexual

Every 2 moment interval that were coded as containing one or more form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 had been additionally assessed for the existence of exact exact same intercourse behavior that is sexual. Because of this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period happened between a couple associated with sex that is same.

Speak about nonheterosexual intimate dilemmas

Each 2 interval that is minute was coded as containing one or more example of talk through the intimate talk groups found in the key coding task ( ag e.g., responses about own/others’ intimate actions or passions, speak about sexual activity which includes already occurred, mention sex crimes) has also been coded for whether some of the intimate talk linked to nonheterosexuals. Because of this item, coders once again utilized a yes/no response format to point whether some of the intimate talk reflected the sexual passions or issues of nonheterosexual people. Frequently, such feedback associated with gays and lesbians, although sometimes these people were connected with bisexuals.